So… what do you reckon?
Our designers had a spare arvo too. So we ran your pitch through the same industry-standard checks you ran on ours.
This private draft expires never. We're patient like that.
We ran your homepage pitch through industry-standard checks.
Same energy as your site-health scan of ours — we just pointed it back the other way. Here's how the pitch scored.
Everything your preview quietly told us about itself.
We opened the page you sent, the same way you'd open ours. It's a genuinely tidy piece of kit — here's the full read.
Your three drafts, reviewed.
We gave each one a fair, thorough, completely unbiased look.
Draft A — "The one your AI made"
Bold hero. Big red button. A section of same-size cards. Genuinely fine! Reads exactly like every other homepage the same tool produced this week.
verdict: competent · origin: a prompt · time invested: ~40 seconds
Draft B — "Draft A, but teal"
The spot-the-difference round. Same layout, same blocks, same button in a new spot. The accent went teal. That's the difference. That's the whole difference.
delta vs Draft A: 1 hue · layout change: none · still lovely, though
Draft C — "Also your AI"
The safety pick, so there'd be a "third option." Blue this time. Looks the part. Would we have known it was a spare-arvo passion project? We would not.
purpose: to be option #3 · conviction: moderate · vibes: immaculate
Three landing pages in one arvo? Your designers deserve a lie-down.
That's a huge day at the keyboard, Ben. So here's our counter-pitch: get those poor legends into 38°C mineral water before their wrists file a formal complaint. We run the bathhouse just up the road in Chatswood — and unlike a spare-arvo redesign, these benefits are peer-reviewed.
One afternoon at the bathhouse
- 63% lower risk of sudden cardiac deathRegular sauna use (4–7×/week vs once), across 2,300 people followed for 20 years. JAMA Internal Medicine, 2015
- 29% fewer sick daysRegular cold-water plungers took fewer days off — handy, since your team can't spare the arvo. PLOS One
- Lower stress, deeper sleepStress measurably drops in the hours after a cold plunge, with better sleep that night. PLOS One meta-analysis, 2025
So here's the actual trade, Ben:
Forget the four-month retainer. I've popped a few first-timer codes in the email — 15% off your team's first visit. Bring the designers who knocked out three landing pages before lunch; the sauna and ice bath are on standby. Call it hazard pay for the arvo.
Only catch: you have to properly switch off for an hour. No laptops in the plunge pool.
So… what do you reckon?
Because here's the honest bit: it's a sharp tool, and whoever built it should be proud. We just wanted you to know we saw all of it — and that "our designers had a spare arvo" is a fun line, but it isn't what happened.
Put us in, coach 🦄 …or just reply to the email. We read those too.Genuinely — nice work on the tool. It's clever, it's fast, and it clearly converts, or you wouldn't be sending it. No hard feelings on our end at all.
We build things for a living too, so we notice the seams. And the one seam worth mentioning: the AI did the drafts, the tracking watched us open them, and the "spare arvo" was doing some heavy lifting. Own the tech — it's good tech. 👊
— CamCameron D'Arcy · Brightworks Creative